032 | How To Run A Brand Discovery Session

032 | How To Run A Brand Discovery Session

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for their business.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn about the primary and secondary goals of the discovery session so you go in knowing what you need to get out.

Then, you’ll learn about the discovery session approaches so you can choose the right approach that works for you, your clients, and your business.

Finally, we’ll uncover an effective 2 phase approach that structures your sessions through information categories and ensures that you extract the critical data while demonstrating expertise and authority.

By the end of this episode, you’ll have the tools you need to run an effective brand discovery session in a way that will build your client base and set you up for success.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

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309 | Build a Business They Want to Buy with John Warrillow

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308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

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307 | Why Relevance Wins in the Age of AI with David Aaker

307 | Why Relevance Wins in the Age of AI with David Aaker

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBrand Strategy Lessons from David Aaker (Unfiltered)This br...

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306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

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305 | The Rebrand You Don’t See Coming

305 | The Rebrand You Don’t See Coming

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304 | The Secret To Charging More As A Consultant

304 | The Secret To Charging More As A Consultant

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/b...

31 Des 202556min

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author ...

15 Apr 202543min

302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)

302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)

In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for tur...

5 Mar 202550min

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