074 | Brand Strategy Workshop Mistakes

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.

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If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical.

First, we’ll cover what a brand strategy workshop is and the objective of running a strategy session.

Then we’ll cover the six most common mistakes you need to avoid.

[1] Not Setting the mood

[2] Not having a timed agenda

[3] Over Talking

[4] Not Managing Personalities

[5] Shutting down ideas

[6] Making Assumptions

If you make any one of these critical errors, your strategy workshop could be derailed. Avoid them, and you are halfway there to developing a brand strategy in collaboration with your brand leadership team.

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