122 | Create A Brand Identity Design [Brand Strategy Process]

By the end of this episode, you’ll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that captures meaning.

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First, you’ll learn that aside from just “looking good”, the brand identity system has a very strategic role to play when working as part of a branding system.

Then, you’ll discover the role that the visual identity plays in the overarching goal of the brand to evoke an emotional feeling in the mind of the target market to ultimately claim a position in their mind.

Then you’ll learn a 4-step framework to create a brand identity design from a brand strategy.

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