138 | How To Write A Positioning Statement

By the end of this episode, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.

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First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message.

Next, you’ll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication.

Then, we’ll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements of an effective positioning statement.

Next, you’ll learn the steps used by top brand strategists to create a brand positioning statement.

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