140 | What Is Corporate Branding? (Top Brand Examples)

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.

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First, you’ll discover what corporate branding is and how it differs from product branding or service branding.

Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty.

Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products.

Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy.

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