162 | 18 Best Brand Strategy Books in 2021

162 | 18 Best Brand Strategy Books in 2021

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll address the content issue and how you need to learn to separate low-value content from high-value content, and how this list of books will provide you with a foundational platform to build from.

Then, we’ll dive into the list of 18 brand strategy books that cover the fields of brand consulting, brand positioning, brand purpose, brand storytelling, brand archetypes, differentiation, consumer behaviors, advertising, pricing, systems, facilitation, and more.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

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Episoder(310)

310 | Why Every Great Brand Needs an Enemy with Laura Ries

310 | Why Every Great Brand Needs an Enemy with Laura Ries

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309 | Build a Business They Want to Buy with John Warrillow

309 | Build a Business They Want to Buy with John Warrillow

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308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

AI Brand Governance: The Missing Layer in StrategyAI brand governance is about to become the most valuable layer in your brand strategy.Most teams are launching AI tools without structure, control, or...

3 Mar 53min

307 | Why Relevance Wins in the Age of AI with David Aaker

307 | Why Relevance Wins in the Age of AI with David Aaker

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17 Feb 1h 8min

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbInfluencer Marketing Explained: Strategy, ROI & How Brands ...

3 Feb 1h

305 | The Rebrand You Don’t See Coming

305 | The Rebrand You Don’t See Coming

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbThe Rebrand You Don’t See Coming (Marty Neumeier on AI & Cr...

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304 | The Secret To Charging More As A Consultant

304 | The Secret To Charging More As A Consultant

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/b...

31 Des 202556min

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author ...

15 Apr 202543min

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