172 | Define Your Brand Attributes With This Potent Exercise

By the end of this episode, you’ll have the processes to define brand attributes for your brand in order to connect on a human level.

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First, we’ll cover the basics of what brand attributes are and how neural connections are made in our brains to provide us with a shortcut to meaning.

Then, we’ll dive right into the step-by-step process you need to develop brand attributes for your own brand or a client.

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