262 - Candise Goodwin | Outlier Advisors

This week, Shawn Wilkie and Dr. Ivan Zak chat with Steve Castillo from Profit Solver about how veterinary practices can uncover hidden profits through precise, evidence-based pricing strategies. Steve shares how his patented software — already implemented in over 3,700 clinics — uses real financial data and time-motion studies to optimize service fees, boost EBITDA, and create a sustainable path to practice growth.   Learn more about Profit Solver. Steve Castillo recommends “The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results” by Gary Keller and Jay Papasan.

1 Mai 20min

This week, Shawn Wilkie and Dr. Ivan Zak welcome James Kademan from Veterinary Receptionists to discuss how his specialized virtual receptionist service is helping veterinary clinics overcome staffing shortages, reduce front desk burnout, and improve client communication. James also shares how AI tools like real-time transcription and chatbots are being used behind the scenes, and why bold, strategic decisions are essential in today’s fast-changing veterinary landscape.   Discover more about "The BOLD Business Book: A strategy guide to start, run and love your BOLD business" by James Kademan. James Kademan recommends ”Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect Hardcover” by Will Guidara.

24 Apr 22min

This week, Shawn Wilkie and Dr. Ivan Zak chat with Maria Morgan, co-founder of Passpaw, about how veterinary teams can turn international pet travel documentation from a time-consuming task into an efficient, team-led, and profitable service. As more clients travel with their pets post-pandemic, many practices either avoid these certificates entirely or undercharge for the work involved. Maria shares how her workflow management software aims to eliminate the administrative burden of health certificates and enhance team member utilization, freeing veterinarians to focus on patient care.   Learn how practices can turn a traditionally frustrating service into a team-led revenue stream that improves client experience and practice profitability: Passpaw. Maria Morgan recommends Freakonomics podcast - "Should America be Run by Trader Joe's (Update)" and Adam Grant's TED talk - "How to stop languishing and start finding flow".

17 Apr 20min

This week, Shawn Wilkie and Dr. Ivan Zak sit down with Dr. Kemba Marshall, veterinarian, DEI expert, and author of “Diversity, Equity, and Inclusion in Veterinary Medicine”, to explore how psychological safety — the #1 trait of high-performing teams and the focus of the P chapter of her new book — drives innovation, improves patient care, and reduces burnout. Dr. Marshall shares real-life examples of how inclusive environments lead to smarter diagnostics, stronger teams, and better patient outcomes. Discover why DEI isn't just about who you hire — it's about saving animal lives and fulfilling the veterinary oath.   Learn more about  “Diversity, Equity, and Inclusion in Veterinary Medicine“ by Kemba Marshall.

10 Apr 20min

This week, Shawn Wilkie and Dr. Ivan Zak chat with Andy Bond from BestyBnB, a tech platform providing confidential, in-home pet care during crisis situations. Andy shares how they've created a "HIPAA-compliant Airbnb for pets" supporting pet owners facing domestic violence, mental health challenges, or housing issues by partnering with social service agencies and animal welfare organizations to keep people and pets safe and together.   Learn more about BestyBnB. Andy recommends ACQUIRED - Mars Inc. (the chocolate story): The Complete History & Strategy of Mars Inc.

3 Apr 24min

This week, Shawn Wilkie and Dr. Ivan Zak welcome Dr. Kristin Welch, the founder of DVM STAT Consulting, for a deep dive into how teleconsultation is transforming access to specialty care in veterinary medicine. They explore the unique benefits of doctor-to-doctor virtual consultations, how AI is being used to streamline the review of complex medical records, and how her team of board-certified specialists is providing real-time, high-touch clinical support to general practitioners, emergency clinics, and even other specialty hospitals — 24/7.   Learn more about DVM STAT Consulting. Dr. Welch recommends “The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About“ by Mel Robbins, Sawyer Robbins.

27 Mar 20min

This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Andrew Ciccolini from Serenity Vet, a new relief platform that uniquely combines a marketplace connecting veterinarians with employers and a business suite featuring financial planning tools for both. They discuss why relief work is growing, how Serenity Vet differentiates itself with features like the clinic profitability calculator and scheduling tools to prevent burnout, and AI-driven predictability for shift fulfillment.   Learn more about Serenity Vet. Dr. Andrew Ciccolini recommends “Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)” by Geoffrey A. Moore.

13 Feb 18min

This week, Shawn Wilkie and Dr. Ivan Zak joined by Chuck Rich from Greysteel to discuss current trends in veterinary real estate, including the sale-leaseback model, navigating corporate acquisitions, and strategies for practice owners to unlock equity and plan for retirement or expansion.   Learn more about GreySteel. Chuck Rich recommends “Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin.

23 Jan 18min