Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more

Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more

In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad campaigns. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association Call (00:56) Preferred Medium for Long-Form Content (02:04) The Importance of Organic Social Media (03:29) Building Strategic Partnerships with Other Agencies (05:45) The Shift from SGE to AI Overviews in Paid SEM (10:41) Managing Client Relationships and Demonstrating ROI (14:23) Key Factors for Successful Paid Ad Campaigns Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Episoder(3273)

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22 Apr 23min

Uber Just Exposed AI’s Biggest Cost Problem

Uber Just Exposed AI’s Biggest Cost Problem

Eric and Neil break down why Uber’s AI spend is skyrocketing, what it means when tools like Claude Code become too useful to cut back, and why token costs may become the next big enterprise bottleneck...

21 Apr 25min

We Did 320 Predictions, And The Results Just Came Back..

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Eric and Neil break down how they used AI and the YouTube API to analyze 320 episodes worth of predictions, score who was more accurate over time, and uncover the deeper pattern behind why the podcast...

20 Apr 23min

Anthropic Just Revealed a New Marketing Channel

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Eric and Neil break down GitHub as the next major marketing channel, why AI voice agents are finally good enough for discovery calls, and the trap of "AI theater" that's killing marketing ROI. They un...

16 Apr 22min

 This Guy Built a $1.8B Company That Shouldn’t Exist

This Guy Built a $1.8B Company That Shouldn’t Exist

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https:...

15 Apr 25min

OpenAI Just Made a Desperate $200M Investment

OpenAI Just Made a Desperate $200M Investment

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

14 Apr 23min

IKEA Just Found the AI Strategy Most Companies Missed

IKEA Just Found the AI Strategy Most Companies Missed

Neil and Eric break down how IKEA turned an AI chatbot's failures into a $1B design consultancy, why creative is now the real ceiling on paid ads, and where API pricing and in-LLM advertising are head...

13 Apr 18min

The BEST Social Media to Market On Right Now (It's Not Even Close)

The BEST Social Media to Market On Right Now (It's Not Even Close)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https:...

9 Apr 21min

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