Episode 147: Product Positioning with April Dunford

Episode 147: Product Positioning with April Dunford

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show NotesToday's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episoder(366)

BDTP. Marketing Channels vs Programs with Asia Orangio

BDTP. Marketing Channels vs Programs with Asia Orangio

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might b...

25 Apr 202550min

Episode 292: Using Tokens in Design Systems with Jan Six

Episode 292: Using Tokens in Design Systems with Jan Six

How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design compo...

28 Mar 202532min

BDTP. The Impact Mindset with Connor Joyce

BDTP. The Impact Mindset with Connor Joyce

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you ne...

28 Feb 202539min

Episode 291: Shippable User Research with Alice Lee

Episode 291: Shippable User Research with Alice Lee

Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about thing...

7 Feb 202535min

BDTP. Bullseye Customer Research with Michael Margolis

BDTP. Bullseye Customer Research with Michael Margolis

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the diff...

24 Jan 202529min

Episode 290: Creativity in Digital Product Design with John Roescher

Episode 290: Creativity in Digital Product Design with John Roescher

Can creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and ge...

10 Jan 202532min

BDTP. Product SEO with David Pasztor

BDTP. Product SEO with David Pasztor

Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboratio...

20 Des 202427min

Episode 289: OKRs in Product Development with Jeff Gothelf

Episode 289: OKRs in Product Development with Jeff Gothelf

How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functi...

6 Des 202434min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-markedspuls-2
pengesnakk
utbytte
lederpodden
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
rss-impressions-2