Ulta Beauty World 2026 Recap: The Behind-the-Scenes Truth
We’re recapping everything you need to know from Ulta Beauty World—the brands, the booths, the chaos, and the criticisms. From hosting the masterclasses to hitting the expo floor with 3,000 beauty lov...
22 Apr 43min
Alexandra French Returns: Inside Her Makeup Bag, Euphoria Makeup, and Her Must-Follow Beauty Tips
Alexandra French is back! Every makeup artist’s favorite makeup artist returns to catch us up on everything since her last visit. We get into her WOYF staples (she brought her entire makeup bag with h...
17 Apr 41min
The Coachella Brand Olympics, A New Euphoria Makeup Collection and Big News From Us
We’re kicking things off with a big announcement: we’re officially hosting Ulta Beauty World this year (!!). If you’re going, come find us—we’ll be on the ground, on Ulta’s socials, and of course reca...
14 Apr 35min
How Dianna Cohen Built Crown Affair Into a Sephora Haircare Favorite With a Dry Shampoo
We’re joined by Dianna Cohen, founder of Crown Affair, to talk all things building a modern haircare brand, from her now-iconic mint green aesthetic to the product that put her on the map. We get into...
10 Apr 34min
Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now
We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth...
7 Apr 43min
Makeup That Works at Any Age, According to Celebrity MUA Jamie Greenberg
Today we’re joined by celebrity makeup artist Jamie Greenberg, whose decades-long career spans red carpets, A-list clients, and the evolution of the beauty industry itself. We talk about what it reall...
3 Apr 43min
SEPHORiA: How It Paid Off (And What Didn't)
We’re recapping our SEPHORiA weekend in LA—from a VIP dinner the night before with our favorite founders and Sephora execs to getting first access at the press preview before doors opened to the publi...
31 Mar 23min
Spencer Hedges on Choosing to Get a Facelift, Fatherhood, and Mental Health
This week, we’re joined by Spencer Hedges — aka Painted by Spencer — the self-taught Cuban-American makeup artist turned global beauty creator known for his incredible before-and-afters and beautiful,...
27 Mar 33min
