Greg Hoffman: Former Nike CMO Reveals The Perfect Branding & Marketing Strategies
Disruptors25 Apr 2022

Greg Hoffman: Former Nike CMO Reveals The Perfect Branding & Marketing Strategies

An insightful debate and conversation on this episode of Disruptors as Rob talks to one of the leading experts in branding, Greg Hoffman. They talk about all about creativity, why the art of branding is becoming lost and what it took for Greg to move through the ranks from an intern to becoming the CMO of one of the biggest fashion and sport brands in the world. Tiny.cc/robsubs KEY TAKEAWAYS A brand is more than a product. It’s something that has power and leaves a lasting impression. There are transactional brands and relationships brands. Nike is a relationship brand as they have managed to evoke emotion with their customers, by investing into the art side of branding and marketing. As we have learnt more about marketing and data, we have moved into less innovative and less personal marketing. Greg believes we are losing the ‘art side’ of branding and focusing too much on the science. Emotion by design is when you commit within your brand and business to cultivate creativity. This means investing in creating teams, creative collaboration and fostering a creative culture. Creativity is simply the creation of an idea, this is where innovation is born. Apple are often used as a great example of branding. What Greg believes they managed to do early on is to grow a brand that showed consumers what their products would help them to achieve. They made their products tie in with aspiration and invited people to be a part of something bigger. Merging a personal brand of a founder with a business, such as Steve Jobs and Apple and Elon Musk and Tesla, is incredibly powerful. The founder sets the tone and vision for the brand externally and also provides absolute clarity on the vision of the company internally and this is a further strength for the business and brand alike. You must know the rules before you break them. Understanding the fundamentals of branding is where you must start. Get this right and then you can begin to explore what more you can do. Greg had equal passion for graphic design and sport. When he landed an internship a Nike he felt he had been given a great chance. Just 7 years in he was managing the people he first interned for. Over time he was given more and more responsibility for anything surrounding branding leading to eventually becoming CMO. Ensure you are expressing all aspects of your brand at all times. It’s important to show all characteristics we as humans have, through our brands. This is the new era of branding. It’s hard to be truly disruptive and innovative without upsetting some people. If you want to be a disruptive brand then you need to be willing to be polarising in some cases. People won’t always understand what you are trying to do, but, what you must ask yourself too, is whether you are improving people’s lives. BEST MOMENTS “A brand Is not only a product…a brand is something that creates an impression in one’s mind” “[Emotion by design] It’s a celebration of the power of creativity” “If we’re to move this world forward in a better way, brands will need to play a role” “You’re the only one like yourself in the room” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Episoder(1187)

Ant Middleton's Emergency Plan to Stop Civil War & Take Back London

Ant Middleton's Emergency Plan to Stop Civil War & Take Back London

Former Special Forces soldier Ant Middleton delivers a shocking exposé on why London is "out of control" and spiralling into a state of "anger and violence" due to the national identity crisis.  He reveals why "woke bullshit" has compromised the police, why he is running for Mayor of London, and how he plans to implement "zero tolerance policies" to protect citizens and reclaim the capital as a thriving, tech, economic, safety hub BEST MOMENTS "London and the UK is out of control." "The suppression of one's identity... what does that create? It creates confusion, frustration, anger, and then violence." "If we gave a certain order, all hell would erupt in the UK. The troops are aligned. The armies are behind certain people." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

22 Des 1h 38min

Lucy Connolly Exposes Truth Behind Her Tweet, Prison Life & Broken UK Justice System

Lucy Connolly Exposes Truth Behind Her Tweet, Prison Life & Broken UK Justice System

A controversial social media post led to a shocking 31-month prison sentence for Lucy Connolly.  In this shocking show, hear Lucy’s unfiltered story, including how the legal system allegedly ignored evidence, her time in a women's prison, and why she believes she was unjustly targeted in a politically charged environment.  Lucy reveals ALL about the devastating personal cost of her conviction and her fight for free speech BEST MOMENTS "I was on Mappa Level 3. That's what they put terrorists and rapists on." "I went from being someone that nobody knew, to somebody that everybody seemed to know." "He told me I'd get tagged. I'd be out by Christmas... I got 31 months in total. Four years for a tweet." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →  🔗 CONNECT WITH ROB  📸 Facebook:   📸 Instagram:  👨‍💻 Linkedin:  🌍 Website:   🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media.  If you don’t risk anything, you risk everything.

15 Des 1h

Jeremy Hunt Unpacks Labour's Welfare Catastrophe and the True Cost of Neglecting the NHS

Jeremy Hunt Unpacks Labour's Welfare Catastrophe and the True Cost of Neglecting the NHS

Rob Moore sits down with the UK's longest-serving Health Secretary, Jeremy Hunt, for an unfiltered discussion on the state of the economy post-budget. He breaks down the £70 billion tax grab, revealing the urgent need for £47 billion in welfare reform, why running the NHS is "far harder" than running a major company, and the shocking structural problems hindering economic growth. BEST MOMENTS "If we got the benefits bill down to where it was before the pandemic, that's £47 billion less a year." "Running a hospital in Britain is far harder than running a FTSE company... I've seen it from the inside; there is a structural problem." "The more this Parliament goes on, the more the country is worried about the economy, and then they start thinking, 'Who do I actually trust when it comes to the economy?'" Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

5 Des 50min

Kwasi Kwarteng On Frozen Britain - The Sinister Tax Grab and The Crushing of the UK Middle Class

Kwasi Kwarteng On Frozen Britain - The Sinister Tax Grab and The Crushing of the UK Middle Class

Kwasi Kwarteng joins Rob for a brutal, unfiltered emergency budget analysis, comparing the current UK financial crisis to the chaotic 1970s. They expose the truth behind the £70 billion tax hike, why the welfare state is now unaffordable, and how "fiscal drag" is pulling millions of middle-class workers into the highest tax brackets.  Kwasi also shares his unfiltered biggest fears for the future and reveals why being a friend of the government is now the most expensive place to be… BEST MOMENTS "The dollar in 2020... is worth 25% more than it is today... that's 5% depreciation every year." "The really rich can go off and do whatever they want, but the middle stratum of society... that's where most of the taxes are earned and are extracted." "I said, 'If the left get in in 2029... that is a big... people have to ask serious questions,' because they could do a lot of damage." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

4 Des 1h 1min

The Great Budget Betrayal: Ex-Chancellors Unpack Labour’s £70B Tax Grab and “Madness” Manifesto

The Great Budget Betrayal: Ex-Chancellors Unpack Labour’s £70B Tax Grab and “Madness” Manifesto

Two former UK Chancellors, Jeremy Hunt and Kwasi Kwarteng, deliver a brutal, unfiltered emergency analysis on Labour’s first two budgets.  They expose the truth behind the £70 billion tax hike, the controversial welfare policies, and why freezing housing taxes will "gum up" the top end of the market. Discover the shocking reasons this financial chaos is happening now and why the UK's global reputation is taking a hit! BEST MOMENTS "I was really giving Rachel Reeves and Keir Starmer the benefit of the doubt... I thought the basic philosophy was going to be pro-business. And I think yesterday, very sadly, growth was completely sacrificed." "The one thing that most worried me... was the extra bands of council tax on more expensive homes... it is going to gum up the top end of the property market." "They've got another three years of budgets. And do I think they're suddenly going to balance the books and not raise taxes? No, I don't" Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

1 Des 39min

Dan Wootton On The State of the UK: Are We About To Lose Democracy and Free Speech?

Dan Wootton On The State of the UK: Are We About To Lose Democracy and Free Speech?

After being cancelled by mainstream media, Dan Wootton is now fiercely independent, and loving it! In this explosive conversation, Dan talks to Rob about the current state of the UK, highlighting concerns about rising crime, political instability, and the perceived threats posed by Islam and a lack of democratic representation.  Ready yourselves for a masterclass in free speech and the importance of addressing uncomfortable truths that mainstream media often overlook… BEST MOMENTS "I think we're in deep trouble. By me saying that, it doesn't mean that I'm not patriotic... but I actually think one of the biggest issues is people not talking about what's happening." "I think there's a huge subversion of democracy going on. We're seeing it with the fact that Slippery Starmer is literally cancelling local elections." "Digital ID is absolutely chilling... it is the start of a Chinese style social credit system being introduced into the back door into the United Kingdom." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

3 Nov 1h 36min

Patrick Christys' Reckoning - Is Britain Sliding into a Socialist Police State?

Patrick Christys' Reckoning - Is Britain Sliding into a Socialist Police State?

Hold on tight for an explosive conversation as Patrick Christys unloads on the current state of the UK, arguing that the nation is in a "pretty dire" condition, suffering economically, socially, and culturally.  He drops a bombshell about public sector workers being alarmingly sympathetic to groups like Russia, China, and even Hamas, suggesting a rot at the core of the British state.  Patrick and Rob also dive into the "brain drain" of young, ambitious people fleeing the country due to punishing taxes and a political class out of touch with the public, sparking a fierce debate on whether to stay and fight or leave… BEST MOMENTS "The rot there is right at the core of the kind of British state. And that is a big, big problem." "Is it all part of a plan to make us all totally reliant on the state... And then bingo, we've got digital ID. Rock on, comrades." "The thing that the that the established media cannot handle is the main reason I think why they want to shut GB News down is because we can hold a mirror up now to their coverage." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

27 Okt 1h 29min

Investing Expert: The Incoming Crash & Why The System is Designed to Keep You Poor - Ben Knight

Investing Expert: The Incoming Crash & Why The System is Designed to Keep You Poor - Ben Knight

Fear of losing money in Stocks? You're not alone - but day-trading isn't the answer. Learn to invest safely in just 5 minutes a day. 🎓 Join the free masterclass now: https://bit.ly/47TWWxw Rob goes deep into the world of finance with investor Ben Knight, who doesn't just call the stock market "rigged"—he calls the entire global financial system "rigged."  Ben dives into the biggest scam in trading today: deceptive passive income platforms that exploit people's desire to get rich quick, referencing the infamous CashFX and highlighting the dangers of non-regulated brokers. He also reveals his surprisingly simple, high-performing investment criteria that can beat the market, arguing that for the everyday person, stocks are a far more logical and transparent path than the "gambling" nature of unknown cryptocurrencies BEST MOMENTS "I truly, truly believe the world as it's progressed over the last couple hundred years has been taken control of by a select few who have a lot of power. I would say the financial system of the world is rigged." "The fund's goal isn't the same as your goal... The motive of the fund is to make the most money out of you and just make sure you're satisfied enough to not leave." "I totally agree with that concept... Passive income is possible, but you have to do the work and set up the asset first... People have got the wrong definition of what passive income is." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

19 Okt 1h 14min

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