#1: Buyer personas, Multi-channel, prospecting Attribution, Tips for future SDR leaders and new SDRs - Matt Roberts, SDR leader at Mosaic

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In this episode, I talk with Matt Roberts about Buyer personas, multi-channel prospecting, voicemail, prospecting attribution, his 3 tips if you want to be an SDR leader, 3 books that influenced his life, his favorite career failure, and 2 tips for new SDRs.