#18: Top BDR: $1.6M in pipeline created with cold emailing, LinkedIn, a chatbot, how to rank prospects: CFOs and accounts, and her different sequences - Ashley Hamano, Senior BDR at Mosaic

#18: Top BDR: $1.6M in pipeline created with cold emailing, LinkedIn, a chatbot, how to rank prospects: CFOs and accounts, and her different sequences - Ashley Hamano, Senior BDR at Mosaic

For more prospecting and sales development tips, join 2'033 SDRs getting the newsletter here: https://sdrgame.substack.com/

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In this episode, I talk with Ashley Hamano, Senior Business Developer Representative at Mosaic

Here are why you should listen to this episode, Ashley's numbers:

  • Pipeline created in 6 mo: $1.6M
  • $320k closed/won since starting in July 22’
  • 7/8 mo exceeded quota (month missed quota was 1st ramped month)
  • 122% of quota Q4 = $772k pipeline created in Q4
  • Set record for most opportunities/meetings booked in 2nd-month ramp as a rep (12 booked / 10 ops)

We talk about her days in the life of a Senior BDR:

  • Her ICP, and buyer personas: CFOs and finance leaders
  • Her quota: 9 opportunities per month 27 in a quarter
  • Her KPIs, and her day to day
  • How she picks an account
  • How to find the tools your prospects use
  • Her process to go after a new account
  • The different sequences she uses
  • How she ranks her prospects
  • How she books meetings with emails and her best email
  • How she ranks her touchpoints into a cadence
  • How she uses LinkedIn to book meetings
  • How she uses Qualified - chatbot to book meetings with her prospects
  • How she’s scaling her process

Follow Ashley: https://www.linkedin.com/in/ashleyhamano/

Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

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