23: Unlocking the secrets of strategic account prospecting: 25% reply rate via cold email, using ChatGPT, and triggers for C-level executives - Yann Merlaud⁠⁠, Strategic BDR at Celonis

23: Unlocking the secrets of strategic account prospecting: 25% reply rate via cold email, using ChatGPT, and triggers for C-level executives - Yann Merlaud⁠⁠, Strategic BDR at Celonis

For more prospecting and sales development tips, join 2'317 SDRs getting the newsletter here: ⁠https://sdrgame.substack.com/⁠

---

In this episode, I talk with ⁠Yann Merlaud⁠, Strategic Business Development Representative at Celonis.


We talk about prospecting strategic accounts and engaging with C-level executives.

Yann shares his knowledge on how to find valuable information in annual reports and earnings calls, as well as how to utilize ChatGPT to enhance your SDR skills and craft compelling cold emails.

Yann dives deep into the triggers that capture the attention of C-level executives and reveals his proven strategies for achieving an impressive 25% reply rate from top decision-makers.

We also discuss the power of bringing your executives on calls with prospects, and how it can improve the overall success of your sales efforts.


Yann's impressive stats:

  • 135% avg. achievement on opportunity targets (last 10 months)
  • 86% meeting-to-opportunity rate through deep account research & strategic targeting
  • 15+ C-level meetings with the biggest French companies (+10bn in Revenue) via outbound prospecting, and 50+ VP/SVP meetings


Follow Yann https://www.linkedin.com/in/yann-merlaud/

Follow me on LinkedIn: ⁠https://www.linkedin.com/in/elriclegloire/

Episoder(82)

OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

Grab the “Q4 Calculator” spreadsheet here. --- Next up, check out this episode: How to use Perplexity AI for outbound --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- When you're ready ⁠⁠⁠📫 Subscribe to...

29 Sep 20248min

OK3: How to use Perplexity AI for outbound (with 11 prompts)

OK3: How to use Perplexity AI for outbound (with 11 prompts)

Grab the prompts we used in this episode here. --- Ask: ⁠⁠Submit your questions here⁠⁠ --- When you're ready ⁠⁠📫 Subscribe to the newsletter⁠⁠ ⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠ --- Connect ...

18 Sep 202422min

OK2: Don’t Send A Cold email ’til You Listen to This Episode

OK2: Don’t Send A Cold email ’til You Listen to This Episode

Ask: ⁠Submit your questions here⁠ --- When you're ready ⁠📫 Subscribe to the newsletter⁠ ⁠👨‍🍳 Want to work with me? Send me a DM --- Connect with me ⁠📌 Connect on LinkedIn⁠ ⁠📹 Subscribe on YouTube...

11 Sep 20247min

OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

Read the written version of the Cold Email Deconstruction here. --- Ask: Submit your questions here --- When you're ready 📫 Subscribe to the newsletter 👨‍🍳 Want to work with me? Send me a DM Conne...

4 Sep 202415min

74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic

74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic

In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Celine Hoyle is a top BDR and BDR Team Lead at Mosaic. Celine's performance: Q1 '24: #1 BD...

30 Jun 202433min

73. How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders - Jacob Farmer, Strategic Accounts SDR at Muck Rack.

73. How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders - Jacob Farmer, Strategic Accounts SDR at Muck Rack.

In this episode, you'll discover the strategies of a successful Enterprise SDR: How to organize your day as an SDR How to use videos in your outreach How to adapt your outreach approach Jacob Fa...

22 Jun 202430min

72. How this Enterprise SDR achieved 190% in Q1 with tech leaders, DevOps, and engineers - Quitterie Lafont, Enterprise SDR at Datadog

72. How this Enterprise SDR achieved 190% in Q1 with tech leaders, DevOps, and engineers - Quitterie Lafont, Enterprise SDR at Datadog

In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Quitterie Lafont is a top-performing Enterprise Sales Development Representative @ Datadog I...

15 Jun 202429min

71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales

71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales

In this episode, we'll discuss how to use AI to: Score and prioritize accounts. Research accounts. Prospect. Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales Benya...

6 Jun 202439min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-pa-konto
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-densannepodden
rss-impressions-2