35: How this Top SDR is Redefining Prospecting (A Unique Approach) - Deb Saha, Sr. BDR at 6sense

4 things you'll learn in this episode:

• How to send cold emails that get replies
• How Deb turned his LinkedIn profile into an inbound channel
• The bottom up approach
• How to use communities

Deb Saha is the Top performer within the APAC BDR Team at 6sense.

But Deb approaches his outreach differently than your typical SDR.

He’s found a way to stand out: his bottom-up prospecting approach.

With this strategy, he books 60-70% of his meetings.

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(0:00)Top performing SDR at 6sense

(0:53) Trigger-events for prospecting

(5:42) Structure of a cold email

(9:31) Example of a successful cold email

(13:46) Deb and Subject lines

(15:45) How to use LinkedIn when you sell to BDRs and SDRs as an inbound channel

(17:25) Examples of LinkedIn posts

(18:45) Bottom-up approach

(22:25) Conversations with SDRs

(24:42) How to leverage the information

(25:45) How to use communities for prospecting

(29:50) How to find messages relevant to your product on Slack

(30:47) Favorite resource

(33:07) Favorite tool

(33:58) Tips for SDRs

Connect with me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠