39: How this BDR Overachieved Quota for 3 Straight Quarters (Prospecting Strategy) - Luis Buitrago, Business Development Representative (BDR) at Braze.

4 things you'll learn in this episode:

1. Multithreading prospecting
2. Booking meetings at prospects' offices
3. How to prospect at physical events
4. How he handles prospecting in different countries.

Luis Buitrago is Braze's top-performing Business Development Representative (BDR).

Luis' results:

• Overachieved quota 3 Qs in a row.
• Hit a historical record of most sales accepted opportunities in a Q.
• 125 ops in the first 10 months as a BDR.

Connect with Luis: https://www.linkedin.com/in/luis-buitrago-vallejo-876160161/

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Timestamps:

(0:00) Top performing BDR at Braze

(0:50) Luis's prospecting sequences

(4:41) Structure of Luis's main sequence

(8:04) How to balance personalization and efficiency

(9:41) Different triggers to leverage in your outreach

(11:42) How to structure your cold emails

(13:50) Booking meetings going at your prospect’s office

(19:24) Booking meetings at events and trade shows

(24:10) How to use the event app to prospect

(25:07) How to prep an event

(26:05) How to talk with prospects at events

(28:29) How to prospect different countries in Europe

(31:08) Differences in culture with prospecting in Spain, and the UK

(32:45) Tips for new SDRs