44: Behind the Scenes: Revenue Enablement Leader and 4 Real Cold Outreach Breakdowns - Stephanie White, Senior Director, Revenue Enablement⁠ at Loopio

In today's episode, you'll learn about a revenue enablement leader:

• Day-to-day activities

• Challenges faced

• Metrics used

• How to prospect a revenue enablement leader

Meet Stephanie White, Sr. Director, Revenue Enablement at Loopio

Connect with Steph: https://www.linkedin.com/in/stephanie-white-sales/details/experience/

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📬 For more prospecting and sales development tips, join 3,413 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠

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Timestamps:

(1:05) What does a Sr. Director of Revenue Enablement really do?

(3:05) The 2023 Challenges

(4:45) The secret behind measuring revenue enablement success

(8:15) Inside Steph's learning library: her go-to content

(14:39) The kind of cold outreaches Steph gets.

(16:51) A peek into a cold outreach Steph received

(19:10) Another cold outreach Steph got.

(21:15) Diving into yet another cold outreach for Steph

(23:39) What made this fourth cold outreach stand out?

(26:41) Two tips for more effective outreach