59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata

3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency:

• What to include in your prospecting videos
• What to say in your video
• When to send a video

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Here's one example of a video that Kayla uses, and you can start using now.

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Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn.

Kayla Cytron-Thaler is a Partner Development Manager at Drata.

Kayla's notable achievements on her journey include:

• Sending more than 5,000 prospecting videos
• Now sends around 200 per month at Drata

Connect with Kayla on LinkedIn:

https://www.linkedin.com/in/kayla-/

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Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters

(00:00) Introduction and Background

(00:58) Starting with Video Prospecting

(01:53) Progression to Personalized Videos

(03:20) Using LinkedIn for Video Prospecting

(04:19) LinkedIn vs. Email for Video Prospecting

(05:45) Why Video Works

(06:42) Creating Authentic and Personalized Videos

(07:31) The Challenges of AI-Generated Videos

(08:31) Using Video for Job Search

(09:30) Routine and Process for Recording Videos

(10:49) Researching and Personalizing Videos

(11:44) Calling Out Frustrations and Pain Points

(13:10) Sending Videos to Connects on LinkedIn

(16:05) Choosing Who to Send Videos To

(17:26) Sequencing Videos and Nurturing Prospects

(18:24) Using GIFs in Video Prospecting

(19:52) Balancing Video Prospecting with Other Outreach Channels

(22:12) Framework for Recording Videos

(24:09) Personalized Videos vs. Group Videos

(25:00) Using GIFs on LinkedIn

(27:18) Scaling Video Prospecting

(28:46) Realistic Expectations and Avoiding Perfectionism

(30:05) Common Mistakes in Video Prospecting

(31:03) Keeping Videos Short and Focused on the Prospect