Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(472)

Brewhouse Designs: Dos, Don’ts, & Recommendation

Brewhouse Designs: Dos, Don’ts, & Recommendation

Brewhouse design decisions have long-term consequences. Layout, drainage, flooring, access, and workflow choices made early can either support efficient operations or create daily friction that is exp...

15 Apr 52min

Managing Your Managers

Managing Your Managers

As breweries grow, the role of the owner or senior leader shifts. You’re no longer just managing people, you’re managing the people who manage people. And that comes with a whole new set of challenges...

11 Apr 1h 11min

Planning for CBC: Making the Most of Philly & Your Conference Experience

Planning for CBC: Making the Most of Philly & Your Conference Experience

We can’t wait to share beers and see you in person in Philadelphia. We kick off CBC Week with our Welcome Party on April 20 at Yards Brewing Company.RSVP: https://craftbeerprofessionals.org/philly-rsv...

9 Apr 33min

Mastering Self-Distribution for Breweries

Mastering Self-Distribution for Breweries

Self-distribution gives breweries the opportunity to take control of their growth, margins, and brand experience. It also comes with unique challenges. BrewMan has helped Breweries across the globe se...

8 Apr 17min

Financial Benchmarks for Breweries

Financial Benchmarks for Breweries

If you're an established Brewery Owner, Operator, or Investor and find yourself asking either "How do we get profitable?" or "How profitable can we get?" you'll find exactly those answers in this sess...

1 Apr 46min

American Craft Beer Hall of Fame - 2026 Induction Ceremony

American Craft Beer Hall of Fame - 2026 Induction Ceremony

The American Craft Beer Hall of Fame is proud to announce its 2026 group of inductees. This highly anticipated event will celebrate the trailblazers, innovators, and visionaries who have made signific...

25 Mar 13min

What's Going on in AZ Beer?

What's Going on in AZ Beer?

In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

18 Mar 56min

What Breweries Can Learn from a Fast Growing Winery

What Breweries Can Learn from a Fast Growing Winery

Join us for a live conversation with Maddison Violet, co owner of Ve Oh Lay Acres Winery and Farm in Canada’s Okanagan region. We will explore her journey from barback to opening a multimillion dollar...

11 Mar 46min

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