Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Episoder(471)

Managing Your Managers

Managing Your Managers

As breweries grow, the role of the owner or senior leader shifts. You’re no longer just managing people, you’re managing the people who manage people. And that comes with a whole new set of challenges...

11 Apr 1h 11min

Planning for CBC: Making the Most of Philly & Your Conference Experience

Planning for CBC: Making the Most of Philly & Your Conference Experience

We can’t wait to share beers and see you in person in Philadelphia. We kick off CBC Week with our Welcome Party on April 20 at Yards Brewing Company.RSVP: https://craftbeerprofessionals.org/philly-rsv...

9 Apr 33min

Mastering Self-Distribution for Breweries

Mastering Self-Distribution for Breweries

Self-distribution gives breweries the opportunity to take control of their growth, margins, and brand experience. It also comes with unique challenges. BrewMan has helped Breweries across the globe se...

8 Apr 17min

Financial Benchmarks for Breweries

Financial Benchmarks for Breweries

If you're an established Brewery Owner, Operator, or Investor and find yourself asking either "How do we get profitable?" or "How profitable can we get?" you'll find exactly those answers in this sess...

1 Apr 46min

American Craft Beer Hall of Fame - 2026 Induction Ceremony

American Craft Beer Hall of Fame - 2026 Induction Ceremony

The American Craft Beer Hall of Fame is proud to announce its 2026 group of inductees. This highly anticipated event will celebrate the trailblazers, innovators, and visionaries who have made signific...

25 Mar 13min

What's Going on in AZ Beer?

What's Going on in AZ Beer?

In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

18 Mar 56min

What Breweries Can Learn from a Fast Growing Winery

What Breweries Can Learn from a Fast Growing Winery

Join us for a live conversation with Maddison Violet, co owner of Ve Oh Lay Acres Winery and Farm in Canada’s Okanagan region. We will explore her journey from barback to opening a multimillion dollar...

11 Mar 46min

More Than a Map: Designing Beer Trails for Lasting Engagement

More Than a Map: Designing Beer Trails for Lasting Engagement

More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails mov...

4 Mar 35min

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