Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

⁠Modern consumers want more choices in more places for the right occasions. Producing new segments to reach more consumers and leveraging data and technology to make it happen is the way of the modern beverage producer. Join in on this session to hear from a panel of multi-segment producers about keys to future-proofing your business. They’ll cover everything from market challenges to breaking into new segments and leave you asking the question: What can I do to become a multi-segment producer? And if I am one already, how can I do it better?⁠

Learning Objectives:

• Understand why producers are shifting toward a multi-segment approach
• Hear from industry leading craft producers on how they broke into MSP
• Zoom in on technology that modern producers use to support their product segments and new endeavors from amker to market
• Learn how multi-segment production, data, and technology future-proof your business from maker to market to meet consumers where they are in an ever-changing marketplace

Featuring:

Garth Beyer (Encompass Technologies)

Jamie MacLean (Sleeping Giant Brewing)

Mike Denmon (Coronado Brewing)

Sam Green (Untitled Art, Octopi Brewing)

Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at ⁠https://cbpconnects-charleston.eventbrite.com