218: Slow Growth and Risk Aversion Wins the Entrepreneurial Race, With Aytekin Tank of JotForm

218: Slow Growth and Risk Aversion Wins the Entrepreneurial Race, With Aytekin Tank of JotForm

“It took me 10 years [to create my own business], because I didn’t have the courage to start. But I still had this belief that one day I would start it.” Fortunately for Aytekin Tank and 3.7 million happy users, he ultimately did start that business—JotForm, a profitable online form builder that houses 12 million forms; integrates with Paypal, Salesforce, and Dropbox; and spans two continents. It took Tank a decade to build that business, but he couldn't care less. In an entrepreneurial climate where rapid growth and risk-taking are worn as badges of honor, Tank considers his slow growth the reason for his strong company culture and long-term success. Concerned that your wariness or risk aversion hinders your ability to become an entrepreneur? Listen in and get inspired by Tank’s journey. Anything is possible if you just take the plunge and then keep moving forward—no matter the pace. Key Takeaways How Tank has been able to grow consistently even though he started with zero management experience The friendly company culture Tank built and why it has become so successful Why Tank believes his slow and steady approach to growth has led to so much success Tank’s three steps to slow and sustainable growth

Episoder(612)

656: How Chloe Built a $50K/Month Personalised Gifting Brand From Home

656: How Chloe Built a $50K/Month Personalised Gifting Brand From Home

Chloe Widera spent 15 years as a freelance makeup artist, ran a hair and makeup agency, worked inside one of the world’s fastest-growing beauty brands, and still felt like something was missing — unti...

29 Apr 40min

655: (Solo) The Fuel Crisis Is Already Hitting Your Margins. Here Are 4 Moves to Protect Them.

655: (Solo) The Fuel Crisis Is Already Hitting Your Margins. Here Are 4 Moves to Protect Them.

Most e-commerce founders see the fuel crisis in the news and think it's someone else's problem. But if you're shipping products right now, it's already showing up in your bills — and if you're still r...

27 Apr 13min

654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

Tori Robinson and Leah O'Malley launched Boys Lie as a cosmetics brand with 16+ SKUs and generated $250,000 in revenue in year one—against $250,000 in debt. But they discovered customers only wanted...

23 Apr 56min

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

Most e-commerce founders treat influencer marketing and community like two separate strategies — two separate budgets, two separate teams. But that split is exactly why so many brands hit a ceiling th...

20 Apr 8min

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launch...

16 Apr 1h 2min

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

Michael Forshaw read a book, taped his mouth shut every night for a year, and then built a business out of it — launching Breath Sleep Tape from idea to live store in just ten weeks. A recruiter by...

15 Apr 30min

650: The Lie About Social Media Growth (And What Actually Works in 2026)

650: The Lie About Social Media Growth (And What Actually Works in 2026)

Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribe...

13 Apr 10min

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

Christina Stembel built Farmgirl Flowers into a $55 million bootstrapped business by 2021, betting on simplicity, direct-to-consumer, and zero VC money. Then as Covid vaccines became widely availabl...

9 Apr 52min

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