Copy that works, a copywriting masterclass with Vikki Ross
Uncensored CMO27 Mar 2024

Copy that works, a copywriting masterclass with Vikki Ross

Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to find real ads), and then round off by asking the big question; is AI going to replace copywriters?

Links

Timestamps

  • 00:00:00 - Intro
  • 00:00:59 - How Vicki got into copywriting
  • 00:03:53 - Advice for people wanting to get into copywriting
  • 00:07:34 - Why are car ads so bad?
  • 00:09:39 - Is copywriting intimidating?
  • 00:11:26 - Why copywriters need a good brief
  • 00:14:50 - When copy goes wrong
  • 00:18:17 - The principles of great copy
  • 00:23:03 - This sentence has five words
  • 00:25:49 - Power of a six word story
  • 00:26:47 - #CopySafari
  • 00:30:13 - Prime - It’s Right Here
  • 00:31:58 - Nurofen and Nuromol
  • 00:35:28 - Why marketers should work with lawyers
  • 00:38:39 - Uber Eats - Just a tap away
  • 00:41:19 - Subway - Saver Subs
  • 00:43:00 - Lebara Mobile - Blady Blah
  • 00:44:27 - Sacla - Spaghetti You Won’t Forgetti
  • 00:45:56 - Monday.com - Meet your power suite
  • 00:47:32 - TFL - See it, say it, sorted
  • 00:49:42 - Greatest copywriting examples of of recent times
  • 00:52:00 - Vikki’s favourite campaigns she’s worked on
  • 00:55:05 - Will AI take copywriter’s jobs?
  • 01:03:28 - Advice for clients on copy

Episoder(251)

How Gymshark took on the sportswear giants - Carly Natalizia

How Gymshark took on the sportswear giants - Carly Natalizia

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in fi...

18 Mar 38min

The power of kindness with Kory Marchisotto [Uncensored Renegades]

The power of kindness with Kory Marchisotto [Uncensored Renegades]

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. op...

16 Mar 23min

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva’s growth, from the scrappy ...

11 Mar 40min

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh...

9 Mar 31min

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you),...

4 Mar 46min

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So wha...

2 Mar 26min

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, ...

25 Feb 48min

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-d...

23 Feb 32min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-investering-gjort-enkelt
rss-markedspuls-2
rss-andelige-tanker-med-camillo