The True Story Of America's Catfish Gold Rush

America has had many well-known booms and busts in its history: Real estate, internet stocks, Beanie Babies... too many to list. But did you know there was once a catfish gold rush? Yep, starting in the 1970s, farmers in the south, in states like Mississippi, Alabama, Louisiana, and Arkansas started devoting thousands of acres to catfish farming in the hopes that catfish would become America's next great white meat. Joining us on this week's Odd Lots is Mike McCall, the editor of the Catfish Journal, and the author of "Catfish Days: From Belzoni To The Big Apple," to talk about how the boom happened and why it eventually collapsed.

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