The Secret Sauce to a Brilliant Employer Brand, with Adam Glassman of Alorica

Adam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured author for Undercover Recruiter where he has written some very interesting articles about employer brand. Questions for Adam: Who are you and what do you do? What is your definition of employer brand? Why is this important and why now? What is the secret sauce to a brilliant employer brand? What are the 5 ways to make sure you ruin your employer brand? What are the best ways to measure employer brand ROI? What is Glassman’s take on Glassdoor? Alorica is not a top performer on Glassdoor - any comment? What other companies are doing it right? What’s the next big thing for employer brand? Where can people connect with you? Full show-notes here: http://employerbrandingpodcast.com