The Chris Voss Show Podcast – Magician and TikTok Star Justin Flom Talks About Hacking Algorithms and Creating Viral Content

Magician and TikTok Star Justin Flom Talks About Hacking Algorithms and Creating Viral Content Justin Flom's official website: justinflom.com Justin Flom on YouTube: youtube.com/justinflom Justin Flom on TikTok: tiktok.com/@justinflom About the Guest(s): Justin Flom is a magician, musician, and social media influencer known for his creative and captivating content. He has gained billions of views on platforms like YouTube and TikTok, where he combines magic tricks, spray paint art, and whimsical trap doors to entertain and engage his audience. Justin's unconventional approach to content creation and his ability to hack algorithms have made him one of the top creators in the influencer economy. He has performed for major brands like Coca-Cola and Heineken and continues to push the boundaries of what is possible in the world of magic and entertainment. Episode Summary: In this episode, host Chris Voss interviews Justin Flom, a magician and social media influencer who has mastered the art of captivating audiences on platforms like YouTube and TikTok. Justin shares his insights on how to hack algorithms and create content that resonates with viewers. He discusses the importance of understanding the preferences of the internet and tailoring content to meet those preferences. Justin also talks about his transition from live entertainment to the digital world and how he has found more fulfillment and freedom in creating without the limitations of traditional magic tricks. He shares his creative process, the role of data in content creation, and the future of social media platforms like TikTok and YouTube. Key Takeaways: Understanding the preferences of the internet and tailoring content to meet those preferences is key to success in the influencer economy. The barrier to exit on social media platforms is low, so creators need to grab the audience's attention and engage them to keep them watching. Magic tricks may not perform as well on social media platforms because viewers are skeptical of camera tricks and are looking for content that feels relatable and achievable. Combining real-world problems with art and creativity can create engaging and entertaining content that resonates with viewers. The future of content creation and monetization may lie in sponsored content and partnerships with brands. Notable Quotes: "The lower the barrier to exit, the better you have to be or the more tailored to that audience member you need to be." - Justin Flom "If you can stop the swipe, grab their attention, and engage them for the length of that content, that's how you win the feed." - Justin Flom "Magic is actually quite limiting. It's the impossible. Once you limit it down, you've got 10 effects that you're gonna do different iterations of." - Justin Flom "The world would be a better place for magicians if everyone knew about as much magic as my dad, who's an amateur magician." - Justin Flom "The algorithms are gonna help you find your audience. Do all of the things, do it all right now, and don't worry about the production value or how you look." - Justin Flom