Apple Invests BIG in Hollywood

Apple is reportedly planning to spend $1 billion a year to release movies in theaters as part of an effort to increase its profile in Hollywood and bring more subscribers to its streaming service. This would be a substantial increase compared to previous years, as most of their original movies have been exclusive to their streaming service or given limited theatrical releases. The move would give Apple movies more traditional theatrical rollouts in thousands of theaters across the country for at least one month. One of the potential releases is Martin Scorsese’s Killers of the Flower Moon, which is expected to be co-distributed by Apple TV+ and Paramount in theaters later this year.