Meme Stock Momentum & Suitsupply: Ready for Everyone’s Close-Up

Meme stock trading has changed the trajectory of GameStop, now pushing its own e-commerce transformation, but the trend may also change the game for legacy brands like Discovery and Disney. Sarah Needleman, reporter at the Wall Street Journal, and Nigel Vaz, CEO of one of the world’s largest advertising firms Publicis Sapient, consider which companies can ride the digital wave. Suitsupply CEO Fokke de Jong is betting that post-pandemic, we may finally turn our backs on our sweatsuit wardrobes. The company’s steamy head-turning ad campaign centered closeness in an optimistic vision of the future. Other post-pandemic hopes include: imminent stimulus checks, air travel, and pills for Covid-19 patients.

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