Tu 4/4 - Selling Cookies Without Selling Cookies | Your New Advertising BFF | Closer Shaves Start With Better Ads
Ad Nerds5 Apr 2023

Tu 4/4 - Selling Cookies Without Selling Cookies | Your New Advertising BFF | Closer Shaves Start With Better Ads

In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for college athletes and how one business scored an NFL player endorsement, and the importance of thinking outside the box when looking for opportunities. Spanky also shares tips on how TikTok is competing for ad dollars, focusing on making the transition from organic to paid ads smooth for small business owners. Lastly, he talks about Ford credit's first-ever direct-to-consumer ad campaign.

Key Moments:

  • Chips Ahoy uses social listening tools to gauge content resonance with customers (2:04) https://www.adexchanger.com/brand-aware/chips-ahoy-takes-a-bite-out-of-tiktok/
  • Brands working to close equity gap (4:02)
  • Importance of thinking outside the box when looking for opportunities (5:25)
  • Tips on getting words that sell anything (7:25) https://www.learn.adzombies.com
  • TikTok is competing for ad dollars and focusing on a smooth transition to paid ads for small businesses (9:26)
  • Ford credit's first-ever direct-to-consumer ad campaign (11:39)

Episoder(55)

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of ...

21 Aug 202436min

#77 - Navigating AI and IP and How To Stay Out Of Trouble

#77 - Navigating AI and IP and How To Stay Out Of Trouble

Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep in...

28 Jun 202421min

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of ...

14 Jun 202423min

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-yea...

7 Jun 202436min

We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a ...

15 Mai 202421min

We 6/28 - Hitting Pause For Cancer Treatment

We 6/28 - Hitting Pause For Cancer Treatment

In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the plat...

28 Jun 202311min

Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspect...

27 Jun 202312min

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of p...

19 Jun 202313min

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