Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass
Ad Nerds15 Mai 2023

Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass

On this episode of the Ad Nerds Podcast, Spanky, starts with the exciting news of Johnny Depp signing a record-breaking deal with Dior for a men's fragrance. Frosty Jack Cider's first TV ad is also highlighted, followed by insights on how businesses can create simple ads. The podcast delves into VisitFinland's secret to happiness, revealing how a tourism promotion transformed into a global movement. Additionally, Spanky expresses his disappointment with Lipton's "Summer Cooler" ad campaign, emphasizing its lack of humor and disruptiveness. Then he addresses the attention span of Generation Z, which is a mere 1.3 seconds, and explores strategies for grabbing the attention of this audience segment.

Key Moments:

  • Johnny Depp signs record-breaking deal with Dior for men's fragrance (2:02)
  • Frosty Jack Cider's First TV Ad (3:45)
  • How to make a simple ad like this for your business (5:44)
  • VisitFinland's secret to happiness (7:07)
  • Transformation from a desire to promote tourism to a global movement (8:41)
  • Critique of Lipton's "Summer Cooler" ad campaign (10:42)
  • Lack of humor and disruptiveness in Lipton's campaign (13:05)
  • Attention span of Generation Z being 1.3 seconds (14:52)
  • Strategies for capturing the attention of Gen Z (16:33)

Links:

  1. Johnny Depp's Dior deal: https://adland.tv/adnews/johnny-depp-inks-record-breaking-20-million-dior-deal-mens-fragrance
  2. Frosty Jack's Cider TV ad: https://adland.tv/adnews/frosty-jacks-crack-open-unexpected-2023-30-uk
  3. Visit Finland's Happiness Masterclass: https://www.adweek.com/social-marketing/visit-finlands-happiness-masterclass-drives-150000-entries/
  4. Lipton's Hard Iced Tea campaign critique: https://adage.com/article/marketing-news-strategy/how-lipton-marketing-its-hard-iced-tea/2494666
  5. Gen Z attention span (Link 1): https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/11/29/2022-11-29b.html Gen Z attention span (Link 2): https://www.insiderintelligence.com/content/gen-z-has-1-second-attention-span-work-marketers-advantage

Episoder(55)

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of ...

21 Aug 202436min

#77 - Navigating AI and IP and How To Stay Out Of Trouble

#77 - Navigating AI and IP and How To Stay Out Of Trouble

Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep in...

28 Jun 202421min

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of ...

14 Jun 202423min

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-yea...

7 Jun 202436min

We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a ...

15 Mai 202421min

We 6/28 - Hitting Pause For Cancer Treatment

We 6/28 - Hitting Pause For Cancer Treatment

In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the plat...

28 Jun 202311min

Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspect...

27 Jun 202312min

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of p...

19 Jun 202313min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-fa-makro
lydartikler-fra-aftenposten
boligbobla
rss-andelige-tanker-med-camillo