#78: Crafting Effective Campaigns and Leveraging Digital Platforms

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.

## Show Notes:

0:01 - Introduction to the Ad Nerds Podcast

Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.

1:27 - Listener Question: Targeting a Narrow Niche Market

Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US.

Spanky's recommendations:

- Use LinkedIn for targeting employees of state agencies

- Create Google ads that follow potential customers around the web

- Leverage video testimonials for credibility

- Utilize email campaigns with enriched data

6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign

Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign.

Spanky's feedback:

- Increase urgency and speed in the video

- Consider using real people instead of animated characters

- Create a series of short ads featuring "witness protected" store owners who are "zeros"

15:30 - Promotion for BAM (Branding, Advertising & Marketing)

Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.

16:41 - Listener Question: Dealing with SEO Challenges

Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update.

Spanky's advice:

- Shift focus from SEO to storytelling and content marketing

- Create blog posts with real stories of clients' experiences

- Promote blog posts through Google Ads and Facebook

- Consider creative offline marketing tactics, like a branded "lemon" car

29:52 - Listener Question: Event-Based Advertising for Food Trucks

Charlene, a food truck owner, asks about effective advertising strategies for events.

Spanky's recommendations:

- Use Facebook's Ad Manager to schedule targeted ads

- Start promoting events 2-3 days in advance

- Create geo-targeted ads for the day of the event

- Leverage location-based opportunities, even at places like universities

35:55 - Closing Remarks

Spanky encourages listeners to subscribe, rate, and review the podcast.