Ex school teacher defies music industry gatekeepers

Young Aussie artist AViVA is a perfect example of someone you mightn’t have heard of in the mainstream, but who has had her emo/pop songs downloaded billions of times. She’s had nearly 70 million views of her debut single Grrrls on YouTube.

AViVA’s story is remarkable because she’s managed to forge a career, and a very successful career, without going down the traditional path of signing record deals and working with record labels. In this Briefing, AViVA tells us about her determination to play by her own rules.

We talk about AViVA’s new book, Self/less set in a world, halfway between A Handmaid’s Tale and 1984…. when ‘outsiders’ learn to be creative on their own terms. Learning to express yourself how YOU want to.

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