The rise and fall of F45

Founded by two Aussies, F45 was launched on the New York Stock Exchange back in 2021 and was immediately valued at $2 billion with endorsees among the biggest names in sport and entertainment. Less than two years later, it is a vastly different story. At least five F45 gyms across Victoria, Queensland and South Australia - which are individually owned but franchise operated - have entered liquidation in the past six months. So why has the shine gone off F45? And what does the future hold for what was once, one of the fastest-growing gym franchises in the world?

In today’s Briefing, we speak to Daniel Bova, who ran F45 gyms for 8 years, about the rise and fall of the Australian franchisor.

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