Josh Pyke and Gordi on the threat, and promise, of AI in music

AI is coming for the Australian music industry.

Whether that’s a catastrophe or a creative revolution (or both) is yet to be seen. But this week music licensing lobby group APRA AMCOS released a report surveying thousands of musicians across Australia and New Zealand.

Economic modelling in the report found AI is likely to wipe more than half a billion dollars off the revenues of music creators by 2028 - but it also found more than half of the musicians and producers surveyed said AI technology can help with the human creative process.

On this episode of The Briefing Australian singer songwriters Josh Pyke and Sophie Payten AKA Gordi join Bension Siebert to unpack on the promise, and threat, of AI for Australian music.

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