Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)
One Knight in Product10 Apr 2022

Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)

An interview with David Dylan Thomas. David is a product designer and self-taught expert in cognitive bias. He's now consulting with companies to help them make ethical product design decisions and is the author of "Design for Cognitive Bias", a book that aims to help us all understand the implicit biases that underpin our decision making when we design products.

We talk about a lot, including:

  • How he got into writing and consulting about cognitive biases in the first place, whether you need to go back to college to learn about this stuff and whether it's intimidating having your work reviewed by academic experts
  • Why we have cognitive biases, how our brains are constantly lying to us, and how we'd struggle to cope with having to make a trillion decisions a day without them
  • The importance of taking complicated scientific concepts back to a human level and making sure you can explain things like you would to a five-year-old
  • How cognitive biases can manifest themselves when we're designing products, the most common biases that we might come across, and why the framing bias is by far the most dangerous bias of all
  • Why it's sometimes important to insert speed bumps into our products rather than continuously trying to optimise for speedy decision making
  • Some of the ways to interrupt cognitive biases in product design, including the red team / blue team approach and the Black Mirror test
  • The importance of participatory design and giving the people most affected by bias the power to decide when something that affects them is actually ready to go

And much more!

Buy "Design For Cognitive Bias" "We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. "

Visit the book website or check it out on Goodreads.

Contact David

If you want to catch up with David, you can reach out to him at https://www.daviddylanthomas.com

Episoder(269)

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

On this episode, we try something a little different. ProdPad and Mind the Product co-founder Janna Bastow joins as guest host to interview me and Saeed Khan about our recently released research repor...

2 Apr 1h 6min

CPO Stories: Nick Kenn - Winmau

CPO Stories: Nick Kenn - Winmau

On this episode, I speak with Nick Kenn, interim Chief Product Officer at Winmau, the world's leading darts brand. Nick's career spans companies such as Betfair and Redbubble, and he now operates in i...

26 Mar 55min

Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

In this episode, I speak with returning guest Dan Olsen, product management trainer, consultant, speaker, and author of The Lean Product Playbook. We go deep into the rise of "vibe coding" and what it...

5 Mar 1h 8min

Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)

Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)

On this episode, I speak to Hugo Alves, co-founder of Synthetic Users, about one of the most controversial topics in modern product development: using generative AI to simulate users for research and ...

21 Feb 1h 4min

CPO Stories: Jessica Hall - Just Eat Takeaway

CPO Stories: Jessica Hall - Just Eat Takeaway

In this episode, I speak with Jessica Hall. Jess is the Chief Product Officer at Just Eat Takeaway, a global leader in the on-demand delivery space. With a professional pedigree that includes leadersh...

27 Jan 48min

Michele Hansen - Standing up for User Research in the Age of AI (with Michele Hansen, Founder @ Geocodio & Author “Deploy Empathy“)

Michele Hansen - Standing up for User Research in the Age of AI (with Michele Hansen, Founder @ Geocodio & Author “Deploy Empathy“)

In this episode, I'm joined by the returning Michele Hansen, co-founder and CEO of Geocodio and author of Deploy Empathy, now out with a second edition. Michele brings deep experience as a former prod...

30 Des 202556min

Tim Herbig - Stop Making Alibi Progress & Start Making REAL Progress (with Tim Herbig, Product Management Coach & Author of “Real Progress“)

Tim Herbig - Stop Making Alibi Progress & Start Making REAL Progress (with Tim Herbig, Product Management Coach & Author of “Real Progress“)

On this episode, I speak to Tim Herbig, long-time product management coach, speaker, and author of the new book "Real Progress". Tim has worked with companies like StepStone, Chrono24, Deutsche Teleko...

5 Des 202555min

CPO Stories: Sean O'Neill - Syncron

CPO Stories: Sean O'Neill - Syncron

On this episode, I speak to Sean O'Neill. Sean is the Chief Product & Technology Officer at Syncron, and an executive product leader with a storied career spanning companies like Amazon, Tesco, and Gf...

10 Nov 202550min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
utbytte
rss-markedspuls-2
liberal-halvtime
pengesnakk
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-pa-konto
lederpodden
rss-fa-makro
rss-investering-gjort-enkelt
rss-politisk-preik