Copywriting Tips for B2B Websites
In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points...
23 Des 202120min
Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)
In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish & Grit, joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B e...
9 Nov 202124min
Ensuring Your Google Ads Placements Match Your Company’s Values
In this episode, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wo...
27 Okt 202128min
Adding a Human Element to Your Marketing Campaigns
In episode 19 of The Crux, David and Robbie discuss the importance of personalizing digital marketing campaigns with Nate Langley, Chief Marketing Officer of Applied Fitness Solutions. Nate shares his...
2 Jul 202125min
Fractional Staffing for Digital Marketing Roles
In this episode of The Crux, David and Jeremy discuss fractional staffing for digital marketing specialist roles and the advantages and disadvantages of hiring fractional employees.
16 Jun 202122min
Website Design Strategy (with Ross Johnson of 3.7 Designs)
In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing n...
30 Apr 202129min
What Is "SEO-Friendly" Website Design?
If you’ve ever worked on a new website project, you’ve probably come across web development agencies that claim to have "SEO built in" to their websites or that they offer "SEO-friendly" websites. But...
30 Mar 202115min
