Designing the best Airport Experience / Stine Marsal / Episode #57

Designing the best Airport Experience / Stine Marsal / Episode #57

Airports are a stresful enviroment. A lot of things happen and people are always in a rush. How can you impact the actual passenger experience as a service designer in these conditions. In this episode Stine shares her most important lessons she's learned being the Service Excellence Director at the Copenhagen Airport. We also talk about how to use customer feedback to drive change and innovation without huge budgets or large in-depth studies. And finally you'll learn how what it takes to translate high level strategy into the daily operation. Making sure that strategy isn't just a nice poster on the wall but really something that really impacts how you operate as an organisation. ---------------------------------------- EPISODE GUIDE 02:10 - The first encounter with Service Design. 03:30 - Why use customer feedback? 13:15 - What if you need to design an experience in a high stress environment? 22:20 - How can we make strategy work? 30:30 - Big Questions: What was your best airport experience? ---------------------------------------- LINKS FROM THE EPISODE * Stine on LinkedIn ➜ https://go.servicedesignshow.com/r8vj1 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Episoder(314)

My Biggest Lessons from 250 Episodes / Marc Fonteijn / Ep. #250

My Biggest Lessons from 250 Episodes / Marc Fonteijn / Ep. #250

I'll let you in on a small secret...Ten years ago, the Service Design Show was never even supposed to be a podcast. And somehow here we are. We've officially hit episode 250. Its been a decade since I...

26 Mar 35min

How to Lead with Head and Heart in the Age of AI / Birgit Geiberger / Ep. #249

How to Lead with Head and Heart in the Age of AI / Birgit Geiberger / Ep. #249

This episode falls into a pattern that's hard to ignore...I'm seeing a growing undercurrent of design leaders strongly advocating for a more sustainable approach toward work and life.It is hard to sep...

12 Mar 1h 4min

Mastering The Most Important Tool in Your Design Toolkit / Inside Service Design / Kara & Sidd / Ep. #10

Mastering The Most Important Tool in Your Design Toolkit / Inside Service Design / Kara & Sidd / Ep. #10

Let's be real for a moment...In the corporate context, what's the thing that usually gets rewarded the most?It’s often the person who "just" grinds through the chaos, works overtime to fix a broken pr...

5 Mar 59min

How to Use Your Design Skills to Build Strategic Allies / Belén Tello / Ep. #248

How to Use Your Design Skills to Build Strategic Allies / Belén Tello / Ep. #248

It’s the one thing they didn't teach in design school...We spend years learning how to understand what drives our users, map out complex journeys, and deliver useful service prototypes. But when it co...

26 Feb 1h 3min

Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09

Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09

Are we being left behind...Let's think about this for a moment.Architects have AutoCAD. Finance folks have Excel. Sales teams have Salesforce. The list goes on.But what do we as service design profess...

19 Feb 59min

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

If you look at the current job market, you might notice something strange... The words "service design" seem to be slowly disappearing from job titles. Does that mean our field is shrinking, or worse,...

12 Feb 58min

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

A few months ago I finally hit a major milestone...After years of putting it off, I finally started taking golf lessons.Jasper, my coach (or "pro" as they say in the golf world), has been helping me d...

3 Feb 1h 5min

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

15 Jan 1h 7min

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