SNM184: Monetize First Time Visitors to Your Website with the Power of Tripwire

SNM184: Monetize First Time Visitors to Your Website with the Power of Tripwire

Best time to sell people your product is after they already purchased something. Even giving you their emails is a transaction, now you are already in the middle of the yes letter. "Yes letter" is getting your customers to say yes to something bigger and bigger. That's why the best time to sell them anything is after they already purchased something. Tripwire can help you make more sales as it basically is the up-sell behind a free gift. The very first email you send is the one that is gett...

Episoder(378)

 Is AI Affecting The Customer Experience With Mary Poppen

 Is AI Affecting The Customer Experience With Mary Poppen

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the profound impact of AI on customer experience with our esteemed guest, Mary Poppen. With over two decades of experience in the B2B SaaS technology space, Mary shares her insights on how businesses can strategically use AI to enhance customer interactions while avoiding common pitfalls. Mary emphasizes the importance of balancing AI's scalability with human oversight to maintain a high-quality...

10 Nov 29min

 Is It Even Possible To Hire People Anymore With Traci Austin

 Is It Even Possible To Hire People Anymore With Traci Austin

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the complexities of the modern hiring process with our guest, Traci Austin, a renowned expert in talent acquisition and HR strategy. Traci shares her insights on how AI has transformed the hiring landscape, from resume optimization to AI-driven interviews. She emphasizes the enduring importance of personal relationships in hiring and how candidates can stand out in a crowded job market. Traci di...

3 Nov 26min

 Change Doesn't Have To Be Scary With Marc Wolfe

 Change Doesn't Have To Be Scary With Marc Wolfe

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this thought-provoking episode, we delve into the intricate balance between AI, business, and humanity with our distinguished guest, Marc Wolfe, an esteemed author and speaker known for his insightful perspectives on the intersection of technology and leadership. Marc Wolfe shares his pragmatic views on embracing AI as a tool rather than a replacement, underscoring the significance of maintaining authenticity and human con...

27 Okt 28min

 The War Between Artificial Intelligence And Curiosity With Jon Bassford

 The War Between Artificial Intelligence And Curiosity With Jon Bassford

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the intriguing conflict between artificial intelligence and human curiosity with our distinguished guest, Jon Bassford, a pioneering consultant specializing in enhancing curiosity-driven leadership and corporate culture. Jon articulates a paradox within AI integration, noting how curiosity initially fuels AI adoption, yet reliance on technology can dampen that same curiosity. He addresses the ch...

20 Okt 26min

 Is The World Ready For Artificial Intelligence In The C-Suite With Alan Gold

 Is The World Ready For Artificial Intelligence In The C-Suite With Alan Gold

Welcome to the Artificial Intelligence Podcast with Jonathan Green! This episode delves into the evolving landscape of AI in the marketing realm, featuring our distinguished guest, Alan Gold, a seasoned fractional CMO with extensive experience in leveraging AI for marketing strategy enhancement. Alan Gold shares his insights into the transformative shift within the CMO space, driven by AI. He explores the utilization of AI as a thought partner, aiding in the consolidation of creative ideas, a...

13 Okt 27min

 Is Artificial Intelligence, The Lever You Need To Save Your Business With Amos Schwartzfarb

 Is Artificial Intelligence, The Lever You Need To Save Your Business With Amos Schwartzfarb

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the practical application of AI in business with our insightful guest, Amos Schwartzfarb, a seasoned entrepreneur with a knack for methodical business acceleration. Amos shares his perspective on integrating AI into business processes, underscoring a strategic approach over a wholesale AI takeover. He emphasizes the importance of identifying bottlenecks and opportunities within your business bef...

6 Okt 25min

 Is AI Security Getting Better or Worse With Jason McKinley

 Is AI Security Getting Better or Worse With Jason McKinley

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the ever-evolving domain of AI and cybersecurity with our insightful guest, Jason McKinley, an expert in cybersecurity transformation. Jason shares his unique insights on the current state of AI security and the challenges posed by our rapidly digitalizing society. He discusses the nuanced landscape where speed of technology adoption often outpaces the necessary security measures, leading to vul...

29 Sep 27min

Traffic in a Post AI World with Andrew Laws

Traffic in a Post AI World with Andrew Laws

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this insightful episode, we delve into the dynamic world of post-AI search and its impact on businesses with our special guest, Andrew Laws, an expert in SEO and digital marketing. Andrew brings an invaluable perspective on the rapid evolution of search technologies and the challenges faced by businesses today. He shares insights into the shift from traditional search to AI-driven content discovery, discussing how this tra...

22 Sep 37min

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