Building a ticketing operation for the modern sports industry

Building a ticketing operation for the modern sports industry

The financial results of many sports organisations in the last 18 months have clearly shown why ticketing revenue is so important. Whilst pre-pandemic, many teams and events almost took their ticketing revenue for granted (we’ve got a waiting list for season tickets, we don’t need to worry), that complacency doesn’t exist anymore. Fans in attendance make the TV product better and amongst many of the teams and events that we talk to, there is a clear desire to deliver the best fan experience possible so that the fans keep coming back.

So, for teams and events, how can you deliver those “Instagrammable” moments that the fans will remember? How do you get the fans’ attention in an environment where they have so many other ways to spend their money? How do you deliver a ticketing and event experience that is at least as good, and hopefully better, than anything they can get from Amazon, Netflix or Instacart?

In the latest of the Sports loft podcasts we are joined by F1 Miami Grand Prix’s Josh Young, who is building the ticketing operation for F1’s new race in Miami, and FEVO’s Colin Casey, whose clients include the LA Dodgers, NY Giants, Nascar and many others. They discuss how teams and events are leveraging technology in the ticketing process, the importance of the gameday experience and whether you’ve got your pricing wrong if you sold every ticket.

Episoder(84)

Badge: Building fan experiences in Apple & Google Wallet

Badge: Building fan experiences in Apple & Google Wallet

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Spor...

28 Mar 38min

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

1 Apr 202552min

Scoreplay: Centralising Sports Media in the Age of AI

Scoreplay: Centralising Sports Media in the Age of AI

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

4 Mar 202543min

From Highlights to Creators: How the sports industry is innovating on YouTube

From Highlights to Creators: How the sports industry is innovating on YouTube

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of Yo...

23 Jan 202548min

The ICC: Innovating at the Cricket World Cup.

The ICC: Innovating at the Cricket World Cup.

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

16 Des 202449min

VRTL: Scaling in person fan experiences to a global audience

VRTL: Scaling in person fan experiences to a global audience

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...

22 Nov 202445min

Trajektory – a holistic view of sports sponsorship

Trajektory – a holistic view of sports sponsorship

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat abo...

24 Okt 202443min

ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused t...

27 Sep 202444min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
utbytte
rss-markedspuls-2
liberal-halvtime
pengesnakk
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-pa-konto
lederpodden
rss-fa-makro
rss-investering-gjort-enkelt
rss-politisk-preik