The Difference Between Primary and Secondary Conversion Actions

The Difference Between Primary and Secondary Conversion Actions

Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track.

Google's definition of the two conversion actions:

Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding.

Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal.

Read more about primary and secondary conversion actions here:

https://support.google.com/google-ads...


We just released our Performance Max Ultimate Guide blog that gives you everything you need to know about how to set up, build, and optimize your Google Ads Performance Max campaigns!


Read the Performance Max Ultimate Guide here: https://sol8.com/performance-max-the-...


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max?

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


💯The Ultimate Guide to Google Ads for Lead Generation:

Episoder(504)

Mastering Conversion Rate Optimization for Lead Generation

Mastering Conversion Rate Optimization for Lead Generation

In this video, learn crucial strategies to enhance lead generation through paid ads. Discover why lead volume often plateaus despite decent traffic and how to correct it by focusing on post-click expe...

26 Jan 6min

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success

In this video, we explore why many e-commerce ads fail not due to poor advertising but because of post-click issues. Discover how mobile usability, creative alignment, streamlined checkout processes, ...

21 Jan 7min

Google Ads Essentials: Tips & Strategies

Google Ads Essentials: Tips & Strategies

In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad c...

16 Des 20259min

Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates

Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down ...

8 Des 202510min

Master Landing Page SEO | Quick Fixes for Traffic and Conversions

Master Landing Page SEO | Quick Fixes for Traffic and Conversions

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make ...

25 Nov 202512min

From Ad Clicks to Customer Conversions: Essential Landing Page Strategies

From Ad Clicks to Customer Conversions: Essential Landing Page Strategies

Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless...

19 Nov 20257min

From 3% to 30% Conversions: The Strategies You’re Not Using

From 3% to 30% Conversions: The Strategies You’re Not Using

Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mista...

1 Okt 20258min

eCommerce Success with Demographic-Focused Creatives

eCommerce Success with Demographic-Focused Creatives

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why...

19 Sep 20259min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengesnakk
utbytte
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
okonomiamatorene
lederpodden
stormkast-med-valebrokk-stordalen
rss-investering-gjort-enkelt
rss-finansforum-2
flypodden