#114 | Dan Williams | Creating The Most Famous CrossFit Gym In The World

In this episode, Fergus is joined by Dan Williams, Co-Founder of WIT Fitness. 10 Years ago, Dan and his co-founder, Sam, took a huge risk and moved to London to start their own fitness retail brand. Fast forward a few years later and WIT had become one of the biggest fitness and Crossfit brands in the world having worked with global companies such as Nike, Adidas and Reebok. In 2020, the world changed, and like many other businesses, WIT had to adapt. After gaining more investment, resu...