#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren

Björn Thorngren is the CEO and founder of MEDS. We talk about how they became the fastest-growing company in Sweden, the strategies they used to acquire 800,000 customers and raise 50M€ in funding, what the pharmacy markets in Sweden and North Korea have in common, and much more!

Learn more:

https://generogrowth.com/

https://www.linkedin.com/in/bjornthorngren/

https://www.meds.se/

(0:00) Introduction

(0:50) The insights that led to MEDS

(3:14) The unique online pharmacy market in Sweden

(6:49) How to win in a competitive market

(10:07) Providing the best customer experience

(16:05) The strategies MEDS used to get 800,000 active customers

(21:35) Finding, acquiring, and activating the right customers

(24:32) Growth and failure during the pandemic

(27:44) Geopolitical risks and the pharmacy value chain

(30:35) Does it always make sense to grow?

(33:22) Raising 50 million euro

(37:31) Biggest lessons learned