“These two words increased sales by 18%.” Robert Cialdini
16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service. The chef. The food. Instead, they changed two wo...
23 Feb 24min
When you can’t stop seeing the thing you’ve just discovered
I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known...
16 Feb 26min
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
HelloFresh is one of the fastest-growing companies of the past 20 years. And it’s down to one, relatively simple behavioural science tactic. --- Subscribe to the Nudge Vaults: https://www.nudgepo...
9 Feb 26min
Real-world examples of cognitive biases
Most of us are completely oblivious to the cognitive biases that dictate how we live our lives. Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for. ...
2 Feb 24min
“This common pricing strategy is completely wrong!” Robert Cialdini
“Say you’ve calculated your price and it comes out at £120,121. Most would round it down to £120,000. That’s completely wrong.” That’s what Robert Cialdini told me on the latest episode of Nudge...
26 Jan 27min
Robert Cialdini: “This study on 6,700 websites proved my principle!”
This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for years. Today, on Nudge, Robert Cialdini joins me again,...
19 Jan 26min
The Secret Behind KFC’s Success
KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illo...
12 Jan 23min
Why is it so hard to say no?
In 1963, the Milgram experiments revealed something unsettling. Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t ...
5 Jan 30min
