65: Quitting Instagram as a business owner and content creator with Davida Lederle of The Healthy Maven
Medium Well22 Apr 2020

65: Quitting Instagram as a business owner and content creator with Davida Lederle of The Healthy Maven

Today I chat with Davida Lederle, the founder of The Healthy Maven, all about her decision to quit Instagram as a content creator. We recorded this a couple of weeks before the pandemic shut down most of our country, so while the world we live in is quite different now, this episode is full of insight into the question "how could I possibly run a business in 2020 without Instagram?" Davida shares her experience as a blogger and content creator moving off the platform, how it's impacted her and her business, and more.

In this episode, we discuss:

  • How Davida decided to leave Instagram and what impact it's had on her and her business

  • Davida's takeaways from being off of Instagram for over six months

  • How Davida's business, The Healthy Maven, has shifted since she transitioned off of Instagram

  • Davida's revenue streams, and why Instagram only played a small role

  • The challenges Davida faced when moving off of Instagram

  • How Davida redefined her metrics

  • Her decision to end her podcast, That's So Maven

  • Davida's advice for people thinking of starting a blog

All the deets:

  • Check out Davida's blog, The Healthy Maven, for tons of wellness and healthy lifestyle content

  • Tag me (@saraweinreb) on Instagram with your favorite takeaways from the episode!

Episoder(86)

84: What you should(n't) do in your business (or life!)

84: What you should(n't) do in your business (or life!)

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83: Wtf do I do when I see a friend post conspirituality content?

83: Wtf do I do when I see a friend post conspirituality content?

Someone asked me how I approach seeing folks I know posting or re-posting conspiracy theory and conspirituality-focused content on social media. In this episode, I break down my approach to these conv...

11 Okt 202113min

82: How to be an anti-capitalist rich bitch

82: How to be an anti-capitalist rich bitch

Of course this title is a little tongue-in-cheek, but the question remains: how do we be anti-capitalist and also thrive within the capitalist structure we exist under? I don't have the answer, but in...

11 Okt 202115min

81: Finding your way in a saturated market (and is there really space for everyone?)

81: Finding your way in a saturated market (and is there really space for everyone?)

Today's topic of conversation came about from something that recently came up at an IMBY gathering about standing out as an entrepreneur in a saturated market. Is there really space for everyone? How ...

13 Sep 202111min

80: Four ways I am approaching anti-capitalism in my business

80: Four ways I am approaching anti-capitalism in my business

There's a lot of talk about anti-capitalist business in my communities, and while I have been embodying some of the principles for some time now, I built IMBY with anti-capitalism as a core value. In ...

30 Aug 202115min

79: Who's at the table when you're making decisions in business? (and all about my new series!)

79: Who's at the table when you're making decisions in business? (and all about my new series!)

Welcome back to Medium Well! Today I am launching a solo series where I break down topics I am thinking about, learning about, or have expertise in-- all in 5-15(ish) minute episodes. More about this ...

23 Aug 202115min

78: 2021 Update: I launched a new business! + My journey back to social justice work

78: 2021 Update: I launched a new business! + My journey back to social justice work

Well hi! It's been a while. Today I am sharing about my journey towards determining that I was out of alignment with my deep values and passion in social justice work, and my journey back, including l...

23 Jun 202130min

77: Life update and closing out season two (solo)

77: Life update and closing out season two (solo)

In today's solo episode I give a life update on what I've been thinking about and working on personally and professionally, my break from Instagram, returning to the intention of this podcast, and why...

14 Okt 202028min

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