Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes worked as Group Marketing Director at Royal Mail and Vice President, Head of Brand Marketing & Sponsorship at Mastercard, and is now the Group Brand Director at Phoenix Group, the largest long-term savings and retirement business in the UK.

We discuss:

1. The best way to drive long-term growth in B2B businesses
2. His approach to growing B2B business for Royal Mail
3. How to keep a team at the sharp end of creativity
4. Creating an environment that performs today and creates the future