Max Kahn on driving global marketing through creativity

Max Kahn is the Head of Growth for SAP.IO.

Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the Americas, Europe, Middle East, and Asia.

We talk about:

1. The role of design and creativity within brand growth
2. When to focus on brand building vs demand gen
3. Staying true to brand while showing innovation and difference
4. How to effectively communicate brand purpose