Transforming brand perception with ŠKODA UK

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.

Using creativity and self-deprecating humour, Kirsten has helped transform the brand into an incredible success story and has elevated the ŠKODA brand.

We discuss:

1. How Skoda used marketing to refresh brand perception
2. Utilising the power of creativity to engage a greater audience
3. How Skoda is utilising emotional marketing today
4. Why there is a lack of creativity within the automotive industry