B2B Needs to be Brave

Mark Choueke is author of the new book ‘Boring to Brave’.

Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the world and was formerly the editor of Marketing Week Magazine.

Mark has also been a speaker at many B2B events, such as “Think with Google”, and “Viva Technology”.

We discuss:

1. How bravery benefits B2B brands
2. How to produce marketing that drives long term growth
3. Utilising emotional storytelling to connect with B2B audiences
4. How taking risks in B2B can differentiate you from competitors