The importance of a unified brand when your offering is complex

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.

Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi.

We discuss:

1. How to get great B2B stories
2. Bringing Broadridge’s brand message to life
3. Communicating the depth of brand offerings